ONE CALL, START TO FINISH
Sixty seconds, told properly.
This is one real call moving through the platform. Nothing here is a diagram of how it could work. It is the order things actually happen in.
- 00:00.000
CALLER
A caller sees an ad and picks up the phone.
Connected TV. No form fill first. Always a real person choosing to call.
- 00:00.000
SOURCE
The call source pings us.
Real time ping and post, on that source's own postback key. One question: is anyone free for this caller, in this state, right now?
- under 1 ms
US
We answer from live memory.
About 0.2 milliseconds inside our app, with no database on the hot path. Green right now, line checked, not on a call, not wrapping up, licensed for this state, under caps, terms confirmed. All of it true at once, or the answer is no. A ping that does not even say which state the caller is in gets a no.
- 150 - 200 ms
US
Yes, and a number to dial.
One specific agent is reserved for fifteen seconds. If the answer had been no, the source is told no target straight away and keeps its call.
- about 1 sec
AGENT
It is in the headset.
No ringtone. No press 1. No accept button. No hold music. Just a soft connected tick and two people talking. The call is only marked answered once the agent's browser has actually connected.
- the duration
AGENT
The ring fills and turns green.
The call's duration is reached. That is a qualified call. The caller's number is revealed to the agent only now, enforced on the server.
- on hang up
AGENT
The wrap up is locked until it is answered.
What happened? Eleven answers, tap then confirm. Sold asks for premium, carrier and plan type. Then the agent is Off until they press Ready again.
- if it was short
US
A caller dumped early does not just vanish.
If an agent hangs up early on a connected caller, that call is held for review. We listen to it. If the caller was genuine, the call is made billable, the agent pays for it, and the source gets told.
- after 7 PM PT
BILLING
One charge, itemized per call.
That day's qualified calls, each at the price frozen when the agent confirmed their terms. Short calls and credited calls are listed as not on this bill.
- next morning
US
Every record is lined up against every other record.
The source's own numbers through their API, the routing platform's numbers, and ours, matched per call. Every gap is priced and explained. The loss line should trend to zero.
That is the whole thing.
No queue. No voicemail. No dead air. No call sent to somebody who cannot take it.